Ask for what you need next

This is a simple diagram I’ve created recently to explain how you can identify what to ask for money to fund.

If you don’t know exactly what is wrong with the world, or what needs to change… you should ask for money for research.

If you don’t know exactly what the solution should be… you should ask for money to develop a concept.

If you have an idea for a service but have never trialled it… you should ask for money to trial it.

if you have a solution that works, and want to use it to reach more beneficiaries… you should ask for money to rollout or expand the service.

I recently used this to identify that many of the activities which internally are represented as “business as usual” can in fact be represented as new things that won’t happen unless we have funding.