Tonight is the opening night of the exhibition “Here Come Trouble” part of the Second Annual Sydney Street Art Festival – ST2K
To create the strategic fusion of fundraising and art that opinionaid believes can exist… I first need to find out if my own art cuts the mustard.
Tonight is my first foray into publicly displaying art since college… so here’s goes nothing, “Here Comes Trouble”.
Wish me luck!
This piece of art was hung in a gallery in Germany in 2006. Amnesty International reported that over 7,000 visitors saw the sculpture in just two weeks.
The clickrates on amnesty-international.de during the promotion were 16% higher than in the previous months, and they received 50% more applications for memberships right after the promotion.
I think it is a wonderful example of engaging an audience with the benficiaries of Amnesty’s work – something that is really hard to do. (See under “Who am I?” for another example)
But as a fundraiser I can see from the metrics that the strategy was to generate PR rather than generate a direct response.
This art (and many other great pieces) can generate attention and interest in a cause… I am interested in whether it can then be stratgecially partnered with elements that generate the act of giving.
opinionaid 