Above is a picture of a stencil I created in December 2007. It was uploaded onto flickr around February 2008.
Below is picture of campaign developed for Road Safety in NSW, in May 2008.
Whereas I was angling for an imitation iPod ad, they have cleverly focused on replicating the chalk outlines of dead bodies using the headphone cable. I may get around to trying this out on a street pavement one of these days, as I am sure that the right placement will make the stencil image work strongly too. But really have to take my hat off to this simple, visually strong campaign.
