I am attempting to read several books at the same time. I get over excited when I get books for Christmas, try and start them all, and then find myself wrangling over which deserves gets my full attention.
It always gets me thinking about the direct mail letters that charities send out. People like to read… so how do we ensure that they feel compelled to give the letter more of their attention than the cereal packet, paper or blog?
I had only moved maybe twenty feet when she saw me, let out a most electrifying vocalization that I could only call a ‘roar’, and she bolted after me. I can still see her clearing the log in as much detail as if it were yesterday. I began to run for the heavy timber but after a few steps, realized it was futile. The choice was then to get knocked down or lie down myself and play dead.
Do I have your attention?
Using first-hand testimonials is a great way to capture attention. And better still by italicizing it, you draw the reader’s eye to it.
‘Bear Attacks… their causes and avoidance’ by Stephen Herrero grabbed me that way.
